Learn how to promote a small business, project or NGO online: know your audience, create content, use search, email and ads, and measure what works.
Digital marketing means using the internet and mobile phones to tell people about your work and to bring them closer to it. A shop owner in Gulu, a youth group, a school club and a community organisation can all use it, often with very little money.
This course takes you from the basic ideas to a real 30-day campaign plan. You will learn who your audience is, how to write and plan content, how search engines, email, social media and ads work, and how to measure results honestly.
No experience is needed. If you can use a phone or a computer and browse the internet, you can start.
5 modules · 18 lessons · 4 h 26 min · 6 quizzes
What digital marketing is, the main channels, the customer journey, and how to set goals.
Buyer personas, free research, your value proposition, brand voice, competitor analysis and a simple marketing plan.
Types of content, planning with a calendar, writing for people, and using each social platform well and honestly.
How search works, SEO basics, email marketing with consent, paid adverts and WhatsApp Business.
Analytics, conversion and return on investment, reporting, data protection, and a 30-day campaign plan.
28 questions. Pass with 70% or more to earn your certificate.
Plan full-funnel campaigns, rank in search, measure with analytics, run paid ads without wasting money, and report results honestly. Ends with a complete campaign brief.
