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Digital careers - Beginner

Personal Branding: Build a Reputation That Opens Doors

Learn to define who you are and what you offer, then show it consistently on your CV, LinkedIn, social media and in…

About this course

Everyone already has a personal brand: it is what people say about you when you are not in the room. This course teaches you to shape that reputation on purpose, honestly and without spending money. It is written for graduates, job seekers, freelancers, artists, small business owners and anyone who wants to be known for something good.

You will start by understanding what a personal brand is and is not, then look carefully at your strengths, values and story. You will choose an audience, write a one-line brand statement, and decide how you sound and look, using free tools such as Canva. You will then make your CV, LinkedIn profile and short bio tell the same story, and check what the internet already says about you.

The later modules cover content that builds credibility, networking online and in person, follow-up messages, handling criticism and mistakes, ethics and honesty, and how the ideas apply to job seekers, freelancers, artists and shop owners. You finish with a way to measure progress and a clear 90-day plan. Every lesson has a worked example and a practical task, so you end with real material you can use the same week.

What you will learn

  • Explain what a personal brand is, and what it is not, in your own words
  • Assess your strengths, values and story and turn them into clear proof
  • Define a target audience and write a one-line brand statement
  • Choose a consistent voice, colours, fonts and photo style using free tools
  • Write a CV, LinkedIn profile and short bio that tell the same honest story
  • Audit your online footprint and protect your privacy and safety
  • Create useful posts, short articles and talks that build credibility
  • Network politely online and in person, and follow up with confidence
  • Handle criticism and mistakes, avoid fake claims and track progress with a 90-day plan

Course content

6 modules · 19 lessons · 5 h 50 min · 7 quizzes

Module 1: Understanding your personal brand3 lessons

Learn what a personal brand really is, take stock of your strengths, values and story, and define your audience and positioning.

  1. What a personal brand is, and what it is not 15 min
  2. Know yourself: strengths, values and your story 20 min
  3. Audience, positioning and your one-line brand statement 20 min
  4. Quiz: 7 questions
Module 2: Voice and visual identity3 lessons

Decide how you sound and look: a consistent voice, colours, fonts, photo and a simple logo or banner made with free tools.

  1. Your brand voice: how you sound 15 min
  2. Colours, fonts and photos that look like you 20 min
  3. A simple logo and banner with free tools 20 min
  4. Quiz: 7 questions
Module 3: CV, LinkedIn and bio: one story everywhere3 lessons

Write a professional CV, a LinkedIn profile and a short bio that all tell the same true story.

  1. A professional CV that sells your proof 20 min
  2. A LinkedIn profile that works while you sleep 20 min
  3. Short bios and one story across every platform 15 min
  4. Quiz: 7 questions
Module 4: Your online footprint and credible content3 lessons

Audit what the internet says about you, protect your privacy, and create posts, articles and talks that build trust.

  1. Your online footprint: audit and privacy 20 min
  2. Content that builds credibility: posts and short articles 20 min
  3. Talks, speaking and showing your work in public 15 min
  4. Quiz: 7 questions
Module 5: Networking, reputation and ethics4 lessons

Meet people, introduce yourself, follow up, protect your reputation through consistency and criticism, and stay honest.

  1. Networking online and in person, and your elevator introduction 20 min
  2. Follow-up messages and keeping relationships alive 15 min
  3. Reputation, consistency and handling criticism and mistakes 20 min
  4. Ethics: honesty and avoiding fake claims 15 min
  5. Quiz: 7 questions
Module 6: Putting your brand to work3 lessons

Apply personal branding as a job seeker, freelancer, artist or small business owner, then measure progress and follow a 90-day plan.

  1. Personal branding for graduates and job seekers 20 min
  2. Branding for freelancers, artists and small business owners 20 min
  3. Measuring progress and your 90-day plan 20 min
  4. Quiz: 7 questions
Final exam

30 questions. Pass with 70% or more to earn your certificate.

What you need

  • A smartphone or computer with internet access
  • No experience needed; a social media or email account is helpful for the practice tasks

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