Project Management Basics
Plan, run and finish projects that deliver: scope, goals, schedules, budgets, risks, teams and reporting, using free tools and a worked youth ICT club example.
- 17 lessons
- 3 h 37 min
- Certificate
Business and e-commerce - Intermediate
E-commerce and Selling Online
Learn how to choose what to sell, set up an online shop or social selling, take mobile money payments, deliver, market, keep records and grow, with a business plan and a 30-day launch plan.
About this course
E-commerce means buying and selling through the internet and mobile phones. In East Africa it often starts on WhatsApp, Facebook and Instagram, grows through mobile money and boda boda or courier delivery, and sometimes moves to a full online shop.
This course follows a seller from the first idea to a running business: choosing a product, pricing it, setting up a place to sell, getting paid and delivering safely, finding and keeping customers, and keeping honest books. Examples use Uganda shillings (UGX) and everyday situations you will recognise.
This is general education. It is not investment, legal or tax advice, so check current rules with the relevant authorities or a qualified adviser before you make big decisions.
What you will learn
- Compare online business models and choose a product or service worth selling
- Research a market and set prices that cover costs and leave a profit
- Choose a selling channel and prepare strong photos, descriptions and shop policies
- Accept mobile money and other payments safely and keep invoices and receipts
- Plan delivery, keep stock records and recognise fraud and handle disputes
- Attract customers with social media, content, reviews and consent-based messaging
- Keep simple books, track key numbers and understand profit and cash flow
- Write a business plan and a 30-day launch plan for your own online business
Course content
5 modules · 16 lessons · 4 h 25 min · 6 quizzes
Module 1: The online business landscape
Business models, choosing a product or service, researching the market, pricing and margins, and what makes online selling in East Africa different.
- Online business models and the East African context 15 min
- Choosing what to sell and researching the market 16 min
- Pricing, costs and margins 17 min
- Quiz: 7 questions
Module 2: Setting up to sell
Choose a selling channel, prepare photos and descriptions that sell, write clear policies and understand legal basics.
- Choosing where to sell 15 min
- Product photos and descriptions that sell 16 min
- Policies and legal basics 16 min
- Quiz: 7 questions
Module 3: Payments and logistics
Take payments safely, issue invoices and receipts, plan delivery and stock, and handle disputes and fraud.
- Mobile money, cards and payment gateways 16 min
- Invoices, receipts and delivery 16 min
- Stock records, disputes and fraud awareness 17 min
- Quiz: 7 questions
Module 4: Marketing and customers
Sell through social media and content, use ads wisely, collect reviews, serve customers well and build repeat business with consent-based messaging.
- Social media selling and content 16 min
- Ads, reviews and customer service 16 min
- Repeat customers, referrals and consent-based lists 16 min
- Quiz: 7 questions
Module 5: Running and growing
Keep simple books, track key numbers, understand taxes in general terms, scale safely and plan your business and first 30 days.
- Bookkeeping basics: income, costs, profit and cash flow 17 min
- KPIs, spreadsheets and taxes awareness 17 min
- Scaling, automation, risks and ethics 17 min
- Business plan template and your 30-day launch plan 22 min
- Quiz: 7 questions
Final exam
28 questions. Pass with 70% or more to earn your certificate.
What you need
- Completed The Internet, Email and Online Communication and Digital Marketing Fundamentals, or equivalent skills
- A smartphone or computer with internet access
- A notebook or spreadsheet for practice tasks
Further reading
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Digital Finance, Mobile Money and Safe Online Payments
Manage money in a digital world: budgeting, saving, mobile money, bank apps, online payments, scams, loans, insurance and simple records for a small business, with a strong focus on staying safe.
- 17 lessons
- 4 h 35 min
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